Data Journalism, World News.
Analyzed public data files supplemented with U.S. Census Data to support Global Editors Network Data Journalism Award-winning article on impact of voter roll purge on minority voters.
B2B Lead Generation, Industrial Lubricants.
Structured tests and conducted reporting and analysis on multi-channel lead generation activities to support the distribution channel.
Research Administration, Stem Cell Research.
Enhanced management of post award grant surveys to advance stem cell research and regenerative medicine.
Enterprise Marketing, Computer Networking.
Developed a corporate marketing database to support BU lead generation campaigns and enterprise customer intelligence.
Multichannel Marketing, Online Auction.
Designed acquisition and activation techniques to convert buyers to sellers. Tested and evaluated new CRM programs to maximize customer engagement.
Web and Mobile App, Personal Services Mgmt.
Provided system architecture and API coding to enhance functionality of this client management and scheduling application. Migrated monolithic Rails app to microservices architecture.
B2B Multichannel Marketing, Telecom Equipment.
Built and utilized a marketing database to provide reporting, segmentation, and longitudinal analysis to inform direct marketing decisions.
Social Platform, Youth Sports Training.
Built new Web application and mobile API to increase functionality and user engagement on innovative sports training platform.
Club Management Platform, Soccer Market.
Helped build development team and provided process consulting for this full-service club management platform.
Travel Marketing, Adventure Travel.
Increased understanding of traveler behaviors to support multichannel marketing planning,product development, and lifetime value calculation.
Non-Profit, Outdoor/Leadership Education.
Increased understanding of key customer segments and ways to leverage customer data to enhance multi-channel marketing efforts.
Digital Media, Interactive Exercise Equipment.
Improved backend infrastructure and migrated to the cloud, resulting in massively scaled application.
Multichannel Retail, Apparel.
Devised strategies to maximize brand equity and marketing economies across a portfolio of synergistic brands.
Testing Methodology, Gas and Electric Utility.
Developed and delivered training seminar on B2B and B2C marketing testing.
Direct-to-Consumer Continuity Program, Food.
Profiled continuity program customer behaviors and identified drivers of retention and attrition.
Social and Mobile Gaming, Fantasy RPG.
Recruited quality developers for high-growth, highly successful social and mobile gaming start-up.
Social Selling, Jewelry and Accessories.
Tested new media to accelerate expansion of the selling network.
Multichannel Marketing, Custom Stationery.
Evaluated digital and multichannel marketing campaigns and conducted deep dive analytics to determine key drivers of customer value.
Web Site, National Soccer Organization.
Provided Board-level consultation on web application and technology team development.
E-commerce, Custom Stationery.
Developed understanding of web visitor behaviors and true cost of acquisition via digital and offline channels relative to long-term customer value for wedding products.
Web and Mobile App, Online Directory.
Updated Pro Web application to new API to increase efficiency of all searches.
Marketing Database Development.
Complemented database development services with analytics, business modeling, and development of data-based marketing initiatives.
Digital Marketing Services.
Integrated customer analysis, business modeling, and CRM with agency's core digital marketing expertise.
Integrated Demand Marketing Services.
Complemented agency's core integrated marketing services with multichannel testing, analysis, and strategy expertise.
Multichannel Marketing Services.
Provided deep customer analytics and strategic planning to support a client start-up in the business services vertical.