Build profitable customer relationships through sophisticated management, analysis, and application of marketing information.
Develop a strong business case and communication plan supported by realistic financial projections, segmentation and lifetime value analysis, market research, and a thorough understanding of channels and media.
Utilize appropriate data and statistical techniques to uncover actionable descriptive and behavioral segments within customer and prospect universes.
Structure statistically meaningful tests to determine the optimal combination of targeting, timing, media, offer, and messaging to meet short-term ROI and longer-term customer development goals.
Supplement point-in-time marketing reports with in-depth tracking of key segments and treatment groups to understand the longer-term impact of marketing on customer productivity and lifetime value.
Evaluate holistically the impact of potentially siloed multichannel marketing initiatives via print, online, retail POS, call center, and salesforce.
Develop sophisticated models to project business growth, budget utilization, and marketing ROI using data-based assumptions.
Perform data discovery, translate business needs into technical requirements, source in-house or external database, analytics, and campaign management solutions.
We work closely with client organizations to understand the context and evolution associated with their current marketing situation. Whether a project is large or small, our objective is always to deliver practical recommendations that will achieve defined, measurable business results. We prefer solutions that are transparent, understandable, and actionable, over proprietary, "black box" solutions.
We strive to be proactive, inquisitive, and able to recommend and apply statistically and financially sound solutions to advance client strategy and results. Application of findings and knowledge transfer are key components of every engagement.
We hope to earn a role as trusted partner on your team.